Challenge

To create a strategic campaign promoting Payroll + HR Solutions from Deluxe in a consistent and engaging way across platforms.

Reshape your Payroll and HR with modern Deluxe® Payroll + HR Solutions. A comprehensive Payroll and HR experience with next-level expertise that’ll take the guesswork out of automation. People-centric. Tech-forward. Limitless. Take back your time-starved days.

Result

Tactics included banner and print ads, email marketing, eBooks, white papers, case studies and sell sheets. To keep uniformity within the campaign, pieces kept to a minimal red/light blue/white color palette and combinations of diamond and chevron elements. The primary use of diamonds differentiated it from other Deluxe campaigns and helped increase recognition.