Challenge

To develop a campaign that strengthens Safeguard’s brand presence by delivering a compelling breadth-of-line message that keeps it top of mind. The campaign must highlight the trusted partnership between Safeguard Advisors and their customers while showcasing the tools and solutions that drive business growth and efficiency for the future.

Result

The campaign featured a multi-channel approach, including direct mail, print and digital ads, emails, and a dedicated landing page. "Never Check Your Mirrors" positioned midyear as the ideal time for business owners to evaluate their needs and set the stage for a strong year-end finish. A racing-inspired theme drew parallels between business owners and race car drivers making strategic mid-race decisions to optimize performance. Bold colors and high-energy visuals reinforced momentum and drive, while the direct mail format—a self-mailer unfolding into a full-size poster—effectively showcased Safeguard’s offerings.