Challenge

To develop a campaign that showcases the full scope of Safeguard’s marketing capabilities—from an in-house design team and commercial printing expertise to an extensive promotional product vendor network. The goal is to highlight how Safeguard equips businesses with the tools they need to elevate their brand and streamline their marketing efforts.

Result

The campaign utilized a multi-channel strategy, incorporating direct mail, digital ads, emails, and a dedicated landing page. "Rule the Roost" launched in March with a playful springtime theme featuring chickens to guide audiences through Safeguard’s comprehensive offerings. The direct mail piece captivated recipients with a unique unfolding format that progressively revealed key information, enhanced by premium finishes such as soft-touch flood coating and UV gloss on headlines and illustrations—creating an engaging and memorable experience.